In this video, me and Edward discuss how our ancillary texts (Billboard Poster and Magazine Poster) link and synergise with our trailer. We discuss the synergy of images, font styles, character links and our inspirations from other soap trailers, below is the script of our voiceover for reference if there is any clarity issues:
Key:
1. On black screen
2. Posters
3. Footage
1 .J: this is our commentary for our media product (the soap trailer Avenue)
1. E: We will be explaining our direction for the product synergy along with our ancillary texts (the tv-listings magazine and poster).
2. J: We had a unanimous decision from the beginning to use the name ‘Avenue’, and the tagline ‘There are two sides to every story’ and we have focused upon this with our ancillary texts.
2. E: for example, we used the same synergy for our ‘soap posters’ having the same tagline and title.
2. J: The poster’s main image was also a screen shot from the last scene in our soap which shows all the cast standing together.
2. E: This lets the audience know who the main characters are and again shows synergy.
J: This is the beginning of our trailer, it showcases a stereotypical drunken character who is missing his daughter and drowning his sorrows, he is down on his luck and the local thug as is shown in the next scene.
E: Originally we planned to use him as the central character but felt it wasn’t the right move as the other characters wouldn’t get so much attention.
E: We used a homosexual couple as it is a contemporary aspect of today’s society
J: We showed one of these characters in our poster displaying his feminine side to establish his persona in the soap.
E: Now in this scene we used an adult figure, we did this to show a range of age groups, disappointingly he could not make it to the final group shot so consequently does not appear in either of our ancillary texts.
J: We used a Dutch tilt in this scene to show shot variation
J: In this scene, we highlighted another contemporary issue, this being drug dealing.
E: Here we see two rebellious characters which show the darker side of society, in our TV-poster the hooded character is sitting down showing his place in the social hierarchy.
J: This shot relates to our tag line ‘there are two sides to every story’ as the characters both go their separate ways, with both stories having different consequences
E: These are our TV-listing magazine ancillary texts. I used typical conventions and used some central characters from this scene, detailing a love triangle. I hoped to use the photo to establish their feelings towards each other, I also used a dramatic title to establish the conflict of the situation.
J: The TV listings magazine also shows Emily and Mark together, with the boy in the love triangle standing on his own, this synergies their current relationship situation in the soap.
E: The bouquet in this scene is important and acts as a catalyst for a range of stories in the soap, it represents one character’s lust for a woman and then emphasises our ‘nerd’ characters behaviour.
J: The final scene of our trailer synergises all of our ancillary texts as this shot will be a iconic part of the soap, it will change as new characters come and go, this was inspired by Hollyoaks’ openings
E: The outro was made to be conventional of a BBC trailer
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